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How digital product creation helped New Balance prepare for the pandemic, and pull ahead afterwards

A swatchbook case study
June 23, 2021
Material hub of sports performance digital components including digital leather, digital embroidery, graphic patterns as well as material lifecycle management.

COVID turned digital materials & 3D assets into survival tools, but the Boston footwear giant could be a guiding light towards what’s going to be possible with digital product creation post-pandemic.

Written by Ben Hanson for the The Interline. Read the full article here.